LeWeb 2013: AdTelligence - Personalising The Internet In Real-Time

Duration : 6min 0sec | Posted : 4 years ago | Channel : Marketing
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Thor Angelo, vice president of AdTelligence for Northern Europe, thinks the Internet is going to get more and more personalised in the future.

We already have targeted ads and recommendations based on our habits, but what if a more complete picture was created based on numerous pieces of data? What if that information was used to create personalised websites in real-time?

That is Angelo's dream. We ask him how close it is to becoming a reality.

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